Responsibilities include: -Provide analytic support for the implementation of marketing initiatives. -Evaluate large transactional data sources and multiple data types from various platforms (website data, transactional data, email promotion history and metrics, etc.) and define new data dimensions and predictive variables. -Translate raw data into consumer insights and strategies. -Develop statistical segmentation using advanced statistical techniques (e.g. factor analysis, cluster analysis) and explore currently undefined customer behaviors. -Develop recommendations for online contact strategies and the optimization of customer value over time (frequency of promotion, product streams, affinity). -Identify customer triggers (e.g. email opens or clicks, online order activity, etc.) that require a change in online marketing tactics. -Create models to predict propensities for online and email activity as well as recommend strategies for the application of the models. -Provide modeling and analytic support for direct mail and telemarketing programs. -Manage direct reports, providing direction in setting priorities and training/coaching for career development.
Job Requirements: -Bachelor?s or Master?s Degree in a quantitative field preferred (statistics, mathematics, economic, etc.). -5+ years experience in direct-to-consumer multi-channel marketing analytics. -Experience with large consumer transactional databases, direct response industry and/or agency. Knowledge of external overlay/enhancement data sources. -Experience with advanced statistical techniques including regression modeling, factor analysis, cluster analysis, and creation of multivariate testing structures. -Experience with online analytics tools such as Coremetrics and Omniture. -Familiarity with online data management platforms such as BlueKai, Exelate, and Rapleaf. -Excellent oral and written communication skills with the ability to translate and summarize complex analytic findings into actionable marketing recommendations. -SAS programming -Proficiency in Microsoft products ? Excel, PowerPoint, Word -Ability to manage multiple projects simultaneously. -Excellent interpersonal skills and willingness to work in a team environment.
Rodale has made a positive difference in the lives of millions of people. Perhaps we'll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com
About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men?s Health, Prevention, Women?s Health, Runner?s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore?s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com. We are proud to be an EEO/AA employer M/F/D/V.
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